This week, 40 of the world’s most influential and respected food and wine VIPs will arrive in Victoria as part of a country-wide gastronomic tour designed to whet the appetite of international travellers.
And when they do, they’ll experience firsthand what many locals already know – that Victoria is fast becoming one of the world’s ‘go to’ food and wine destinations.
The culinary who’s who will include food and wine writers, broadcasters, authors, critics, reviewers and bloggers as well as celebrity chefs, TV personalities and columnists from across the globe – all here as part of Tourism Australia’s Restaurant Australia initiative.
The guests list also includes five judges for the esteemed San Pellegrino World's 50 Best Restaurants – all of whom specifically requested to visit Victoria as part of their Australia trip.
Andrea Petrini, Chairman of the judging panel of The World's 50 Best Restaurants is returning to Melbourne having visited as recently as October 2014 when he took part in Chef Ben Shewry’s WAW gathering. WAW (What a Wonderful World) is an ‘anti-festival’ curated by the Attica team and attended by a group of local and international food ‘dreamers and doers, instigators and investigators.’
‘For a European, coming to Melbourne is going to the other side of the world but still finding some roots: it’s different but not unfamiliar. Food is in the air like love is in the air. It’s a very warm and friendly city that can manage to transmit the taste of things,’ Petrini said.
Melbourne’s culinary credentials are already well-known to local diners and chefs – including Ben Shewry, Head Chef at Attica, which, at number 32, is the only Australian entry in the 50 Best Restaurants list. ‘It’s our isolation from the rest of the world that gives Melbourne an original identity,’ Shewry said. ‘That, coupled with a genuine love of food and a closeness to our growers makes Melbourne one of the most diverse and interesting places to eat on the planet.’
Another admirer is global culinary icon Heston Blumenthal, whose Dinner by Heston Blumenthal restaurant sits at number 5 on the The World's 50 Best Restaurants list and who received the Chefs Choice Award in 2007 and 2010. Blumenthal has chosen Melbourne for a six-month relocation of his famous UK Fat Duck restaurant which will be open to diners from February 2015, subsequently; it will become the only international location of Dinner by Heston Blumenthal.
‘If you want diversity, great food, comfortable, relaxed and buzzing environment I would say Melbourne,’ Blumenthal said of his choice of location. ‘Melbourne reminds me why I do what I do, why I enjoy all this food-related stuff,’ he said.
Victoria has been a popular destination for visiting international chefs and food writers who are amazed by the culinary diversity of restaurants, the hidden foodie gems and the professional hospitality received wherever they go. Here’s what some of them had to say:
· ‘I would rather eat in Melbourne, than Paris’ … ‘We like the chefs. We like how they cook. We consider them friends.’ Anthony Bourdain
Melbourne is an ultimate destination for the so-called gastro-tourists. With a robust wine region within an hour’s drive and some of the world’s top restaurants within the city limits, it’s worth that very long plane ride.
As part of the 'Restaurant Australia' campaign, each guest would be given a personalised itinerary allowing them to experience the people, places and produce that give Victoria its extraordinary culinary reputation.
Some of the experiences they will enjoy include a hot-air balloon breakfast flight, dinner prepared by George Calombaris in the Press Club Projects experimental kitchen, meeting with producers and wine makers in regions such as the Yarra Valley and Mornington Peninsula, coffee tasting with the city's best baristas, exploring the laneway cafe and fashion culture of Melbourne and dining with some of the city's most renown chefs.
Visit 'EatDrinkVictoria' for more information about Victoria’s food and wine or check out some Youtube videos.
And when they do, they’ll experience firsthand what many locals already know – that Victoria is fast becoming one of the world’s ‘go to’ food and wine destinations.
The culinary who’s who will include food and wine writers, broadcasters, authors, critics, reviewers and bloggers as well as celebrity chefs, TV personalities and columnists from across the globe – all here as part of Tourism Australia’s Restaurant Australia initiative.
The guests list also includes five judges for the esteemed San Pellegrino World's 50 Best Restaurants – all of whom specifically requested to visit Victoria as part of their Australia trip.
Andrea Petrini, Chairman of the judging panel of The World's 50 Best Restaurants is returning to Melbourne having visited as recently as October 2014 when he took part in Chef Ben Shewry’s WAW gathering. WAW (What a Wonderful World) is an ‘anti-festival’ curated by the Attica team and attended by a group of local and international food ‘dreamers and doers, instigators and investigators.’
‘For a European, coming to Melbourne is going to the other side of the world but still finding some roots: it’s different but not unfamiliar. Food is in the air like love is in the air. It’s a very warm and friendly city that can manage to transmit the taste of things,’ Petrini said.
Melbourne’s culinary credentials are already well-known to local diners and chefs – including Ben Shewry, Head Chef at Attica, which, at number 32, is the only Australian entry in the 50 Best Restaurants list. ‘It’s our isolation from the rest of the world that gives Melbourne an original identity,’ Shewry said. ‘That, coupled with a genuine love of food and a closeness to our growers makes Melbourne one of the most diverse and interesting places to eat on the planet.’
Another admirer is global culinary icon Heston Blumenthal, whose Dinner by Heston Blumenthal restaurant sits at number 5 on the The World's 50 Best Restaurants list and who received the Chefs Choice Award in 2007 and 2010. Blumenthal has chosen Melbourne for a six-month relocation of his famous UK Fat Duck restaurant which will be open to diners from February 2015, subsequently; it will become the only international location of Dinner by Heston Blumenthal.
‘If you want diversity, great food, comfortable, relaxed and buzzing environment I would say Melbourne,’ Blumenthal said of his choice of location. ‘Melbourne reminds me why I do what I do, why I enjoy all this food-related stuff,’ he said.
Victoria has been a popular destination for visiting international chefs and food writers who are amazed by the culinary diversity of restaurants, the hidden foodie gems and the professional hospitality received wherever they go. Here’s what some of them had to say:
· ‘I would rather eat in Melbourne, than Paris’ … ‘We like the chefs. We like how they cook. We consider them friends.’ Anthony Bourdain
Melbourne is an ultimate destination for the so-called gastro-tourists. With a robust wine region within an hour’s drive and some of the world’s top restaurants within the city limits, it’s worth that very long plane ride.
As part of the 'Restaurant Australia' campaign, each guest would be given a personalised itinerary allowing them to experience the people, places and produce that give Victoria its extraordinary culinary reputation.
Some of the experiences they will enjoy include a hot-air balloon breakfast flight, dinner prepared by George Calombaris in the Press Club Projects experimental kitchen, meeting with producers and wine makers in regions such as the Yarra Valley and Mornington Peninsula, coffee tasting with the city's best baristas, exploring the laneway cafe and fashion culture of Melbourne and dining with some of the city's most renown chefs.
Visit 'EatDrinkVictoria' for more information about Victoria’s food and wine or check out some Youtube videos.
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